Monday, February 20, 2012

Business by Bike

It started when I spotted the trailer.
A really cool bike trailer that looked easy to manage, not too bulky, and perfect for those times when I need to haul more than just juice, milk and a small order of groceries home from the store. So I started talking to the cyclist who was hauling that trailer, and that's how I met a bike-centric entrepreneur, Ali Cherry of Snack Packers.
Ali runs Snack Packers and here's the premise: It's 3 p.m. You've had lunch, but you feel like you're crashing. You need something to get you through the rest of the afternoon and that commute home. You need a snack. But you don't need fat, calories, and a sugar crash that'll leave you running on empty. Enter Ali, and Snack Packers:

Ok, so it's a cool concept--healthy snacks delivered-by bike--right to your office. And it's perfect for those of us who somehow manage to leave the house every morning full of good intentions, but light on execution: we meant to pack a healthy snack, we meant to avoid the Butterfinger in the vending machine..but well, there we are at 3:00pm, hungry enough to eat the toner from the copier and weakening at the sight of the doughnuts in the break room. So how do the snacks that Snack Packers pack actually taste?