In a news release, the District Department of Transportation and Arlington County announced they'll launch a regional bike sharing program under the name "Capital Bikeshare."
The program: Capital Bikeshare will launch later this year (fall) with about 1100 bikes at 114 stations. The idea is you can find a bike where you need it-- when you want it-- and drop it off --no fuss, no muss. No commitment to bike ownership.
The naming process: DDOT and BikeArlington asked the public to take part in a survey.
The other contenders: "George", "GoBike", "Capital Bixi" and "Share Cycle".
My reaction: Meh.
I'm no marketing whiz, but this leaves me flat. Sure, it says what it is and what it does, but, does it make you want to grab a bike and go for a spin? What do you think?