Get a look at what The Washcycle has spotlighted: Maryland's Motor Vehicle Administration has launched a public education campaign aimed at motorists. Note the tone here: it's not telling cyclists to be more careful, it's directing drivers to adhere to the (relatively new) law.
What's also interesting is the inclusion of something that cyclists know very well, but that drivers may not think about: the need on the part of a cyclist to quickly shift position to avoid a pothole, raised pavement, or buckling in the roadway. Here's the You Tube link to the PSA.
As I cycle in DC, I often think about how drivers may not realize it, but cyclists are your allies in many ways. Drivers and cyclists both want smoother, safer, better road surfaces. Just a thought.